JUL · ISSUE 28 · July 9, 2026

ROTATION

The index falls, but money rotates underneath

The hot basket bleeds while the rest of the market rises. It looks like a drop; it's a change of seats.

MOMENTUM BASKET

-23.5%

in just 5 sessions

EQUAL-WEIGHT

ATH

new record high

STOCKS GREEN

283

of the S&P 500 that day

THE NUMBER

-23.5%

↓ the momentum basket in 5 days, at 5.2x the index's volatility

The momentum factor (the AI and semis basket that led everything) fell 6% on the session and 23.5% in five days, with Samsung down and noise about a cheaper AI chip. But the equal-weight hit record highs and the net MOC was a buy: money isn't fleeing, it's changing seats.

DATA

ZOOM IN

-23.5%

-23.5%

▼ in 5 sessions · -6% in the last one alone

The most expensive stuff correcting hard is not the same as a market falling apart: money left the semis bubble and moved into the laggards.

The hot basket falls at 5.2x the index's volatility: when the expensive reverses, it does so fast. July seasonality for momentum is -1.4% on a 10-year average.

VOLATILITY
How much an asset moves; more volatility means sharper drops and rallies.
REVERSION
The tendency of the very expensive to move back toward its average.

READ

EDITORIAL

Rotation isn't the same as a top

When each stock moves on its own instead of all at once, it's a selection phase: money rotates between sectors, it doesn't leave the market.
Ronfy Analysis · Editorial

With one-month implied correlation at two-decade lows, the market rewards picking stocks, not running out of equities.

IMPLIED CORRELATION
How much stocks move together; at lows means each goes its own way.
BREADTH
How many stocks rise versus fall; it measures the market's internal health.

TREND

5 SESSIONS

The hot basket's five-day fall

EQUAL-WEIGHT AT HIGHS5 DAYS AGO · 0%5 DAYS AGO · 0%TODAY · -23.5%TODAY · -23.5%
-5D-4D-3D-2DTODAY

The sinking line is only the hot basket. The flat line above is the broad market, which held.

The momentum basket over the past week. As it sank, the rest of the market held at record highs.

FACTOR
A group of stocks sharing one trait (momentum, value, quality).
ATH
All-Time High: a new record high.

THE TWO READS

ROTATION vs TOP

Healthy rotation or the start of a top?

ROTATION SIGNALS

The market changes seats

  • 283 S&P 500 stocks green despite the index falling.
  • The equal-weight at a new record high.
  • Net MOC of +$4,000M in buying: money coming in, not out.

SIGNALS TO WATCH

What could go wrong

  • The hot basket falls at 5.2x the index's volatility.
  • A cheaper AI chip pressures US semiconductors.
  • If the 30-year bond tenses up, healthy rotation can turn into broad selling.

The same drop can be read two ways. Today's internal data tips the balance toward rotation.

SECTOR ROTATION
Capital moves from one sector to another with the phase of the cycle.
HYPERSCALER
A large cloud and AI infrastructure company.

THE FLOW

FROM WHERE TO WHERE

Where the money moved in the rotation

OUT OF SEMIS AND MEMORY: 35%INTO LAGGARDS: 27%PHARMA AND BIOTECH: 22%INSURANCE: 16%ROTATION100%
OUT OF SEMIS AND MEMORYThe basket that led everything35%
INTO LAGGARDSStocks left behind by the rally27%
PHARMA AND BIOTECHDefensive with room to run22%
INSURANCEStable sector, not fashionable16%

The money doesn't vanish: it leaves the most expensive and looks for what hasn't risen yet. That's a rotation in motion.

Indicative split of the flow: out of the hottest names and into what had been left behind.

LAGGARD
A stock that has fallen behind the market and still has room to run.
DEFENSIVE
A sector that holds up better when the economy cools (pharma, staples).

WATCHLIST

5 KEY ETFs

Five ETFs to track the rotation

MTUM215 -4.0%Momentum ETF: exactly the hot basket that's deflating.
SOXX292 -4.5%Semis: the focus of the correction, pressured by a cheaper AI chip.
RSP195 +0.3%S&P equal-weight: at highs, the face of the healthy rotation.
XLV148 +0.6%Health care: one of the destinations for money leaving AI.
KIE58 +0.2%Insurance: a stable sector, a typical recipient of defensive rotation.

Side by side, they tell the story of money leaving the expensive names for the laggards.

ETF
A listed basket that tracks an index or an asset type.
SEMIS
Semiconductor companies; very sensitive to the cycle and to AI.

CLOSE

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Did this clarify the difference between rotation and a top?

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Daily briefing · Mon-Fri 16:00 ET

MOMENTUM
The basket of what has risen most; it swings harder than the index.
EQUAL-WEIGHT
A version of the index where every company carries the same weight.

Sources: 📅 8 Jul 2026 · 🔁 Momentum vs equal-weight

Editorial content. Not financial advice.

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